Mong Kok MOKO New Century Plaza｜One month only! The world's first ONE PIECE | MINISO joint pop-up store airborne MOKO 6-meter-high "Pirate Ship" debuts to create an immersive cabin shopping experience 170 joint products are launched for the first time in

Description

This annual event that anime fans have been eagerly awaiting takes place every summer! This year, the trendy landmark MOKO takes the lead in igniting the "anime fever", kicking off the most anticipated anime feast in the city! For the first time ever, we have teamed up with MINISO to bring the globally popular Japanese anime "ONE PIECE" to Hong Kong to meet fans! From now until July 13, the world's first ONE PIECE | MINISO joint pop-up store will be launched! A 6-meter-high "pirate ship" sailed into the MOKO atrium to present the "ONE PIECE | MINISO 『Sail Into A Sea of​​ Joy』 joint pop-up store" to everyone. Calling fans to embark on an adventure with the Straw Hat Pirates crew!

The collaborative series of this pop-up store brings more than 240 limited products to fans, 170 of which are global debuts, and new styles are released in limited quantities every week, which will surely become the target of fans! We strongly promote a series of exclusive venue-limited peripheral products and lifestyle products, including first-release blind boxes, models and dolls. Most of the peripheral designs are based on the latest chapter of the "ONE PIECE" animation "EGG HEAD". You can get the Straw Hat Pirates members' products from only HK$10! There are also 1:1 human-shaped standees of all the Straw Hat Pirates members and a "Bounty Order" check-in area on site, inviting everyone to join the Straw Hat Pirates and experience the exciting moments of becoming a crew member!

Happy surprises come one after another! During the pop-up store, MINISO will seamlessly present a series of surprise gifts to everyone for 4 consecutive weeks! In addition to receiving 15% off coupons with no threshold for purchase, we will also give out limited edition small gifts of different styles every week. You can get one for free by completing designated tasks, which will upgrade your gains and happiness!

6-meter-high "Pirate Ship" makes a grand appearance. All 1:1 Straw Hat Pirates characters are lined up

This pop-up store also specially uses the setting of the "ONE PIECE" TV series as the design blueprint, and ingeniously builds a majestic 6-meter-high "pirate ship". The hull hangs flags of different Straw Hat Pirates crew characters, perfectly presenting the exciting sailing journey in the animation. The hull design cleverly combines MINISO's iconic bright red with the wooden elements of "ONE PIECE". Adventurers can even step onto the "pirate ship's deck" in person, savoring the carefully designed nautical maps and anchors and other decorations while immersing themselves in the adventurous cabin shopping experience!

Want to be a member of the Straw Hat Pirates? The organizers have specially created 1:1 human-shaped standees of all the Straw Hat Pirates, with 10 popular protagonists dressed in the cool costumes from the "EGG HEAD" chapter, waiting for you to join! There is also a 2.5-meter-high giant iconic "Bounty Order" check-in device standing on the scene. Put on your sailing attire immediately to check in, freeze the unforgettable scene at this moment, and take a photo of your own personal "Bounty Order"!

A collection of 240 co-branded products, starting from HK$10, limited edition peripherals trigger a frenzy among fans

The joint series between MINISO and "ONE PIECE" brings more than 240 limited products to fans, 170 of which are global firsts, ranging from peripheral products that fans must collect to daily necessities with great CP value, so that the adventurous spirit of "ONE PIECE" can be integrated into the daily lives of fans!

In addition to blind boxes, stuffed dolls, acrylic standees and other trendy toys with great collectible value, another star recommendation is a series of practical and textured household products, such as cups, blankets and travel accessories, which add exquisite little items full of "ONE PIECE" style to your home. Some products are designed based on the character designs in the latest chapter of the animation "EGG HEAD". There are multiple styles covering all members of the Straw Hat Pirates, so fans must stock up on the whole set! In addition to the wide range of products, the pricing is also very generous! You can get various "ONE PIECE" products from as low as HK$10, which is a "time-traveling price"! Don’t miss it and take all your favorite character merchandise home!

Weekly new product schedule 15 exclusive limited edition new products will be launched in rotation every week

In addition to the limited edition products that are launched globally for the first time, the pop-up store has also carefully prepared limited-edition peripherals of different categories for everyone, with new products released in batches every week to keep you looking forward to it! These include highly practical daily necessities such as eco-friendly bags and storage boxes, as well as devil fruit pendants that are must-haves for loyal fans. Each item is limited in quantity and will be sold out while stocks last. Dear OP fans, please read the following shopping guide carefully and seize the opportunity to buy now!

Numerous "fan favor" benefits, weekly flash gifts, 15% off coupons for any purchase

MINISO specially offers you multiple "fan-favoring" benefits, allowing you to fully experience what it's like to be a member of the Straw Hat Pirates! The pop-up store will seamlessly give out limited edition mysterious gifts for four consecutive weeks. The gifts will be different every week, making fans love them! In the first week, 4,000 transparent commemorative cards, which are essential for Gen Z check-ins, were given away. Later, there were more small gifts with great commemorative value, including pirate tattoo stickers, devil fruit badges and Q-version character stickers, etc. You can get together with your best friends to receive the exclusive Straw Hat Pirates crew marks and leave beautiful memories of this event!

In addition, MINISO members can receive a 15% discount coupon for MINISO MOKO New Century Plaza store (L2, Shop 242) with any purchase at the pop-up store, with no upper limit on the discount amount! Each person can only redeem coupons 4 times, allowing you to get your desired item at the best price! To ensure that fans have a better shopping experience, if there are too many people on site, MINISO will distribute chips to arrange admission. For the arrangements of chip distribution in-store, please refer to the latest announcement on the MINISO official platform (www.instagram.com/miniso_hk/).

A mecca for toy lovers! MOKO trendy toy guide 16 toy boutiques

As a landmark of trendy shopping malls in the city, MOKO has actively introduced many trendy toys and boutiques in recent years, and is poised to become the largest and most comprehensive cultural base in Hong Kong! In addition to the "ONE PIECE | MINISO 『Sail Into A Sea of​​ Joy』 Joint Pop-up Store" which is making its debut, MOKO has 16 toy boutique merchants, ranging from IP peripheral boutiques, trendy items, capsule toys, etc., so both adults and children can definitely buy their favorites and have a great time!

Trendy play guide 1: As an anime fan, how can you miss the officially authorized anime theme store Anime Linkage (Shop No. L4, 408 & 417), where you can buy popular Japanese anime peripherals such as "DAN DA DAN", "Haikyuu!!", "Attack on Titan", "The Burial of Frielian", etc., with countless varieties. There is also a check-in spot in front of the store, and the theme is changed regularly, waiting for you to discover the surprises in person!

Trendy play guide 2: If you have a girlish heart, it’s time to add a new member to the bag hanging on your bag! MOKO gathers many IP specialty stores, such as Sanrio Gift Gate (L3, Shop 342A), MOOMIN SHOP (L3, Shop 363-365), TUTUYA (L3, Shop 359) and W4Shopper (L3, Shop 303), etc., where you can easily get all kinds of popular dolls such as Chiikawa, Joguman, Maltese striped dogs and other latest styles at one time, making you the focus of the audience when walking on the street!

Trendy Gaming Guide 3: The global hot trend of card games and blind boxes has now swept Hong Kong! Mad Max Toys (L3, Shop 310-311) offers a range of popular cards such as Pokemon, One Piece, Dragon Ball and other popular classics. The store also holds card battle competitions with prizes from time to time, so hurry up and buy your equipment for a big duel with your friends! Toca Loca (L3, Shop 319) also brings you the trendiest blind boxes and figures, including Labubu, CryBaby, Butter Bear and more!

Trendy Play Guide 4: Whether you are a gashapon lover or a game fan, you absolutely cannot miss this new entertainment base! The DGG LBuy Digital Gachapon Station (L3, Shop 356A) located outside L3 MOKO Deli houses over 100 gashapon machines, featuring popular characters such as Chiikawa, mofusand, Nintendo, Sanrio, and other cute and soothing items, waiting for you to spin out your dream capsule! LBUY Nintendo Switch / Nintendo Switch 2 official product retail store (L4, Shop 426) will officially enter MOKO in early June! The popular Nintendo Switch 2, various Switch accessories, and Nintendo peripheral products are all easily available!

Whether you are an anime fan, a trendy toy expert, or a collector, MOKO can satisfy all your fantasies about trendy toys! Invite a few close friends immediately, visit MOKO to explore the most powerful lineup of trendy toys, and immerse yourself in an unprecedented entertainment experience!